Marketing management Case Study Example | Topics and Well Written Essays - 1750 words

Marketing management - Case Study Example This product will offer an opportunity for people to be able to share the ice cream with dogs. Strategy The main strategy is to ensure that the ice cream is available in the market at ease. This will create customer loyalty towards the product. In addition, diversification of the product will reduce risks that might affect one product. It will also help to attract different customers who have different tastes of products. Another strategy is ensuring that the product satisfy the expectations of the customers. This will enable the product to remain competitive in the market. Tactics In order to get adequate profits from the market, the marketer will be expected to use different sales persons in order to reach customers from various regions. In addition, the cream will merge with ++++ ice cream parlour in the Bullring. This tactic will reduce the cost of distributing the cream. Once the product penetrates the market, it will become easier for the producer to distribute the product on i ts own. This tactic will also be able to reduce the price of the commodity in the market. This is because merging will help in lowering the breakeven price of the commodity therefore, creating a larger profit margin. Lower price of the product will therefore; attract customers who will be willing to test the product. Intense advertisement will also be a tactic that will play a major role in ensuring that the product penetrates the market. ... According to the data collected, the best way to segment the market the market is through the use of age and gender. In Birmingham city, women purchase dog food more than their men counterparts. As a result, they are to be the main target customers. Women are also associated with high consumption of chocolates. This behaviour will make these chocolates have an upper hand in the market as they can serve two purposes. Market can also be segmented through age. Old people mainly look for companionship from dogs. As a result, targeting these people to be potential buyers will be an important aspect that would increase the overall profits. This will be achieved through producing creams that are fit for old people i.e. not so sugary. In addition, advertisement of these creams should be targeting the old people. Location of the people is another tool to be used in segmenting the market. This involves pricing of the product according to geographical location and the level of competition in th at region. Customers who are near the source of the product will have an opportunity to purchase the product at a lower cost as the cost of distributing the product is low. In addition, market that is saturated with competitors will require price segmentation in order to attract customers to purchase the product. Use of price as a tool of segmentation should be well calculated. This is because many customers especially in Birmingham believe that cheap products are of low quality. Another method that will be used to segment the market is through product differentiation. This involves branding the products to make them unique. This will be important as the customers will be able to identify the product

Customer relationship marketing Essay Example | Topics and Well Written Essays - 2000 words

Customer relationship marketing - Essay Example Practitioners and strategists both believe that in the current scenario of stiff competition and rivalry the only practical way of reaching and convincing the customer is through CRM. Customer confidence in the companies can be regained by this method which is more personal and certainly more intimate than promotions. Products have become similar and homogenous and even the services provided are becoming standard practice as any new move is easily substituted or copied by competition and effectively it looses its edge. In saturated and matured markets the problem is even more acute and schemes and loyalty programmes are so similar that customers find no novelty in them. Indeed Palmer (1998) is of the opinion that promotions are no more than an encouragement to customers to switch their loyalties. The foundation of Strategic Behavior Theory is that firms take specific actions, like developing objectives, implementing goals, formulating strategies and using tactics, to augment their competitive position against rivals and thereby capitalize on firm performance (Kogut 1998). Strategic Behavior Theory is also consistent with the strategic choice perspective (Child, 1972) in that it accepts that while a firms choice of strategies and tactics are guided by the external environment, they are not completely determined by it. Strategic Behaviour theory also explains that a firm’s choice of behaviour is related more to its strategies and goals and not so much to transaction costs. As a consequence firms try to build competitive advantage against their rivals by developing those strategies that put them in favourable positions (Porter 1996). One such strategy is to build a more enduring relationship through Participatory Collaboration between stakeholders. Satisfaction is another human trait that will bring harmony in relations. Participatory collaborations will benefit in

Macdonald's Term Paper Example | Topics and Well Written Essays - 3750 words

Macdonald's - Term Paper Example It has been recognized that such grave issues tend to hamper the overall effectiveness of the organization. In order to resolve the issues, it is quite significant for the company to revise its strategies. It must also desire to focus upon the creation of sound incentive structures. It is also imperative to enhance the working condition of the employees. Top management needs to play an active role in this regard. Position The company that has been chosen for the study is McDonald’s Corporation. It is considered to be one of the biggest food chains in the globe pioneering in hamburger fast-food based restaurant. It is based in the United States, though McDonald’s has a global presence as at present the restaurant chain is operating in over 100 nations. In various places of the world where the company operates, it is either run by a franchise, an associate or the corporation itself. The company sells numerous products such as hamburgers, French fries along with chicken an d other breakfast item (McDonald’s, â€Å"Mission and Values†). McDonald’s mission statement aims at becoming one of the favorite places for the consumers. Its worldwide branches and subsidiaries have been linked with the global strategy which is known as ‘Plan to Win’. ... It believes in the fact that for the purpose of attaining success it is quite significant to have a trained workforce belonging to diverse backgrounds working in an environment as a team. The company assists its customers to build improved societies, endorses Ronald McDonald House contributions and thus these aspects positively impact upon their size, scope as well as possession to make the world a healthier place (McDonald’s, â€Å"Mission and Values†). The vision statement of the company is to be one of the top service restaurants offering speedy services to the customers. It wants to offer its customers with best quality, service, and cleanliness and value (McDonald’s, â€Å"Mission and Values†). McDonald’s is a business entity which is famous for its burgers and meals. The business of the company has been extended all over the world. The major stakeholders of the company are customer, employees, managers, financiers, and suppliers along with com munities in which it operates (McDonald’s Corporation, â€Å"The Values We Bring to the Table†). Thesis Statement The main objective of the paper is to discover the problems faced by McDonald’s and to identify the ways through which the problems can be resolved. Sense It can be observed that McDonald’s has been developing and extending its operations all over the globe since past few years. Even though the company seems to be convenient, clean and cheap there are a number of negative aspects related to the company especially its operational procedure. Despite paying the employees of the company with low wages and impacting other culture negatively to a certain extent, it has been observed that the company has been capable of positioning itself as having

What are mitigating factors in learning math in saudi arabia Assignment

What are mitigating factors in learning math in saudi arabia - Assignment Example The discussion of the results basically focused on elaboration of the behavioral patterns of students in relation to motivation in undertaking math as a subject. MRP6: This was the last section of the paper; it focused on a discussion of the purpose of the research followed by the conclusion section that basically provided summarized information of the entire research. Adler, N. E., & Stewart, J. 2009: Recommended reading for the research; provides pertinent information regarding motivation among human beings. This reference has noted that many human beings have a natural tendency of avoiding work. The DOS Based VBPro: This is the content analysis software that was used to facilitate the analysis of the data collected in this research. The rational for selecting this software for the research is based on the fact that it is easily applicable in analyzing qualitative data. Manipulative in learning: This is one factor that arised in the course of data analysis; manipulative method as a form of learning entails a scenario whereby student utilizes certain items i.e. calculators, toothpicks and markers to support hand-in learning. In my research, this is one factor that appeared to among the motivating factors used among students to learn math. School Quiz Logic Puzzles: This is another issue that emerged as I analyzed my data. It is a tool that was applied in most Saudi Schools to improve the performance of students in mathematics. Logic puzzles are basically brain games where a student is subjected to a scenario where he has to apply logic in order to solve a problem. Qualitative Techniques: This is the procedures that were used to collect and analyze data that guided my research. The rationale for selecting qualitative technique as my research designed was based on the fact that it facilitated asking and answering questions such as: Why? Where? How?

Experience branding Essay Example | Topics and Well Written Essays - 2500 words

Experience branding - Essay Example In this section, Bondi Junction will be described. Moreover, the demographical information regarding the community will likewise be described. Such information is valuable to the development of the brand since the people in the community are the primary consumers who have the easiest access to the store. Bondi Junction is one of the suburban areas located in the eastern section of Sydney. The said locality is found 6 km east of Sydney's central business district. The governing body in Bondi Junction is the Waverley Council. The area covered by Bondi Junction is quite small at 0.8 sq. km. However, it has outgrown its size and has greatly developed. Bondi Junction is easily accessible by public transport as there are several means of mass transportation that travels to and fro the said area. The Eastern Suburbs railway, part of the CityRail system, passes thru and stops at the Bondi Junction station. Above the said station is a bus terminal wherein buses that travel to various locations are found. ("Bondi Junction", 2006) Due to continuous and fast-paced developments, Bondi Junction has emerged as the fifth largest business district in Sydney. Moreover, Bondi Junction is home to several strip-mall types of developments. Also, several shopping centres are located in the area. However, the most prominent of these shopping centres is the Westfield Bondi Junction which is considered as one of the largest shopping malls in Sydney. ("Bondi Junction", 2006) The said shopping complex is the proposed location for the jewellery store under conceptualization and development. The People The population in Bondi Junction as of 2001 is 6,299. The population at the said time was growing at a rate of 2.2%. There are more women than men that reside in Bondi Junction. According to The Public Practice Pty Ltd (2001), women in Bondi Junction outnumber men by a ratio of 104 to 100. More significantly, majority of Bondi Junction residents are in their prime working age with 52% of the population falling in the 25-54 age range. The second biggest demographic group is 55-74 age group, which makes up 14% of the population. The people in Bondi Junction are very family oriented with majority of the population living in families. Most people reside in 4 or more storey buildings. Others lived in townhouses, walk-up flats/units, or separate houses. Moreover, most of these houses are private rentals. (The Public Practice Pty Ltd, 2001) The working population in Bondi Junction earned an average of $780 a week. However, the average weekly wage for men was greater than that of women. The men and women in the prime working age (25-54) had the highest weekly average at $1,090 and $890 respectively. (The Public Practice Pty Ltd, 2001) The Sydney Retail Market According to Foster (2005), "Australians have a high living standard and make beautiful houses, clothes, cars, yachts, food, wine and women." Sydney is one area which demonstrates such traits. Being one of the foremost locations in the whole country, Sydney will, by far, best symbolize the culture and lifestyle of Australians. Foster stated that Australians have a unique way of life. He said, "This lifestyle is shaped by its geographical remoteness and the ways by which it became a European outpost in the 18th and 19th centuries." (Foster, 2005) Basically, the culture in Sydney is an integration of the various cultures and peoples that have chosen Sydney and Australia as their home. There is much cultural diversity in

PUBLIC HEALTH AND COMMUNITY NURSING Essay Example | Topics and Well Written Essays - 2250 words

PUBLIC HEALTH AND COMMUNITY NURSING - Essay Example Of concern specially is smoking among adolescents which can contribute to several health problems and birth defects in babies born to pregnant women who smoke. Thus, the community selected for critical analysis of health needs in this essay is adolescent smokers. The extent of problem and the impact and effectiveness of public health in the primary care setting with reference to this community will be discussed through review of suitable literature. The Community According to the 2009 statistics, 29 percent of pupils have tried smoking atleast once and the prevalence of smoking in young people was 6 percent. Though this proportion is the lowest since the time the survey began in 1982, it continues to be a significant problem for both health authorities and public. The prevalence of smoking between 11-15 years old has been estimated to be 6 percent. The prevalence is more among girls (7 percent) when compared to boys (5 percent). Another important finding of the survey is that the pre valence of smoking increases with age. At 11 years of age, the prevalence is 0.5 percent and at 15 years of age it is 15 percent. Ethnicity has an influence on the prevalence. It is more common in White pupils when compared to Black of Mixed ethnicity pupils. It is also more prevalent in pupils coming from lower socioeconomic strata (Smith et al, 2009). According to the Smoking, Drinking and Drug Use survey of 2006 (NHS, 2007), nine percent of pupils in England are regular smokers and a further 5 percent are occasional smokers. The survey defined regular smokers as those smoking atleast one cigarette per week and occasional smokers as those smoking less than one cigarette a week. Pupils who smoked regularly smoked an average of 6 cigarettes a day, approximately 43.5 cigarettes a week. 74 percent of the regular smokers smoked cigarettes from a packet and 6 percent smoked from rolled tobaccos. Girls were more likely to smoke from a packet (NHS, 2007). Regular smoking in this age group has been associated with drug abuse, alcohol intake and truancy and school exclusion. The dependence of smoking by children is mainly related to the time they spend as regular smoker. Those who have smoked for more than a year as regular smokers have reported that they find it difficult to not smoke each day. However, more than 50 percent opined that they knew the ill effects of smoking and thus would like to give up. Most pupils knew that smoking caused lung cancer. But two-thirds of them reported that they felt relaxed because of smoking. Thus, the immediate benefits of smoking outweighed the future potential hazards of smoking. According to the survey, majority of pupils were aware of the fact that their families had negative attitude towards smoking. One third of the pupils who smoked did so secretly and occasional smokers were more likely to be secret smokers. Also, households of pupils who smoked were more lenient that those who did not smoke (NHS, 2007). Since most adult smo kers begin smoking at young age, it is every important to ascertain and understand the causes of smoking in young children so that predictors of smoking can be evaluated and targeted for prevention. Several risk factors have been studied in this regard. According to the Liverpool Longitudinal Smoking Study (Smith et al, 2009), deprivation at both school and home was strongly associated with smoking among adolescents. The trial of smoking is influenced by several school-related environmental factors

Piagets stages of development Essay Example for Free

Piagets stages of development Essay Sensory Motor Stage Piaget’s first stage of development is the sensory motor stage. This stage occurs between the birth of the child and the age of two. During this stage, understanding comes from touching, sucking, chewing, and manipulating objects. About nine months after birth, the child develops what is called ‘object permanence’. Object permanence is the awareness that objects and people continue to exist even if they are out of sight. The infants have the ability to build up mental pictures of objects around them, from the knowledge that they have developed on what can be done with the object. Through manipulation, babies accumulate information on themselves and the world that lead to the slight understanding of how one thing can cause or affect another, and begins to develop simple ideas about time and space. An example of this would be that a baby can realize that if they cry when they are hungry, the mother will attend to them (Fleck, 1975, p. 3). Preoperational Stage Piaget’s second stage of development was the preoperational stage. The preoperational stage of development occurs between the ages of two to seven years. During this stage, children’s though processes are developing. There is a development of language and use of symbols. Children still use egocentric thought, meaning that they view the world entirely from his or her own perspective. ‘Animism’ is also a characteristic of the preoperational stage. This is when a person has the belief that everything that exists has some kind of consciousness. An example of this would be that a child would believe the sink isn’t turning on because it is sick or that the water will be hot because it’s angry. A child at this stage of development appears to view his social relationships and the physical reality egocentrically. This means that they view the world with a marked tendency to evaluate interaction with others in terms of its contribution to their own experience of satisfaction. So moral realism is an aspect of this stage because children think that their thoughts on the difference between right and wrong are shared by everyone else around them. (Appel, 1977, p. 4). Concrete Operational Stage Piaget’s third stage of development is the concrete operational stage. The  concrete operational stage of development occurs in children between the ages of seven and twelve. Before the beginning of this stage, children’s ideas about different objects are formed and dominated by their appearance. An example of this is that they believe there are less toys when they are all piled up rather than spread out across the floor because it takes up more space on the ground. During this stage, the thought process becomes more rational, mature, adult-like, and operational. Children in this stage of development lose their egocentric frame of thought and begin to think logically. This especially is true for the child’s ability to develop logical thought about an object that they are able to physically manipulate. These children have difficulty understanding abstract, hypothetical questions. Children at the concrete-operational level would be expected to draw on the experie nces of others in evaluating their environment, giving more realistic and natural. (Koocher, 1973, p. 2). Formal Operations Stage Piaget’s last stage of development is the formal operational stage. The formal operational stage of development begins at the age of around eleven or twelve and is fully achieved by the age of fifteen and taken throughout the rest of adulthood. The structures of development become the more abstract, logically organized system of adult intelligence. There are two major characteristics of formal operational thought including ‘hypothetic-deductive reasoning’ and ‘propositional reasoning’. Hypothetic-deductive reasoning means that when faced with a problem, the person is able to come up with a general summary of all the possible factors that might affect the outcome, and the different outcomes possible. Propositional reasoning means that adolescents can focus on verbal assertions and evaluate their logical validity without making reference to real-world circumstances. In concrete operational development, children can only evaluate the logic of statements based off of concrete evidence. Formal operational development brings critical, theoretical, and problem-solving types of thought that gives them much more thought and understanding than they had in the past. (Koocher, 1973, p. 8). â€Å"Are we forming children who are only capable of learning what is already known? Or should we try to develop creative and innovative minds, capable of  discovery from the preschool age on, throughout life?† –Jean Piaget On August 9, 1896, developmental psychologist and philosopher Jean Piaget was born. Jean was the first psychologist to make a systematic study of cognitive development. His contributions include a theory of cognitive child development, detailed observational studies of cognition in children, and a series of simple but ingenious tests to reveal different cognitive abilities. Before Piaget’s work, the common assumption in psychology was that children are merely less competent thinkers than adults which he disproved showing the strikingly different ways children think in comparison to adults. Piaget’s theories of child development continue to be studied in the field of education. His theory differs from others in several ways. For one, it is concerned with children, rather than all learners. It also focuses on development rather than learning so it does not address learning of information or specific behaviors. It proposes discrete stages of development marked by qualitative differences, rather than a gradual increase in number and complexity of behaviors, concepts, and ideas.